SYDNEY – 15 March 2014
Mobile technology startup EmpireOne Group is proud to announce the launch of Subscribility, the first customer-centric membership database available in the cloud. Spun out as a new startup by a more established startup, the platform is being developed in collaboration with over a dozen small businesses and has already attracted interest from over 15% of the NSW wine industry.
Making engaging technologies available
Released a few weeks after the company’s 3rd year anniversary, Subscribility allows organisations to truly engage with their customers, and raise the quality and accuracy of recurrent revenues throughout the use of memberships.
The platform is targeted tailored towards SMEs who struggle to utilise best-practice technologies because of their high costs, or lack of time of key individuals in the business.
85 per cent of the total small business contribution to industry value added is attributable to small businesses in the services sectors.
Australian Bureau of Statistics, Small business KEY STATISTICS
Subscribility allows to closely integrate social media platforms with orders and orders fulfillment, via the various distribution partners, also fully integrated. In essence, a completely new generation of CRMs, allowing to track customer behaviours, not just leads.
Proving a lean approach and methodology
The platform was built in close collaboration with the industry, and based on a lean approach. This has allowed to keep the costs closely monitored, and also develop features which we confirmed as required by actual customers.
Many individuals and organisations claim to understand their customers, while in reality they don’t. What is key in our methodology, is that we have involved our actual customers from the very early days, and opened the communication channels with them, instead of just assuming we understood their need.
Sebastien Tremblay, Managing Director
Subscribility, now available
The platform is offered as a SaaS model and available now as a free private beta only. Commercial launch is planned later this year and the product will be priced “for the small guys to compete with the big guys” says Sebastien Tremblay. Organisations interested in joining the discussion should get in touch now, via www.subscribility.com.au.
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