Privacy Policy

Version 2.0 | Effective 19 December 2025

EmpireOne Group Pty Ltd and its related entities are committed to protecting your privacy and handling your personal information in an open and transparent way, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, store, and disclose personal information across all EmpireOne websites, services, and brands.

  1. Who we are

    This Privacy Policy applies to EmpireOne Group Pty Ltd and its related bodies corporate operating under the EmpireOne ecosystem, including:

    • EmpireOne (ABN 89 684 254 162)

    • Empire Amplify (ABN 55 684 434 277)

    • Empire Traveller (ABN 36 687 787 257)

    • Empire Lending (ABN 35 687 786 821)

    • Empire Cover (ABN 50 692 037 719)

    • Empire Power (ABN 72 692 976 257)

    • Empire People (ABN 18 690 880 043)

    • Empire Outsourced (ABN 32 690 880 543)

    These entities are referred to in this policy as "EmpireOne", "we", "us", or "our".

    This Privacy Policy applies to all EmpireOne websites, landing pages, tools, forms, and services, including any future services operated by EmpireOne Group.

  2. What is personal information?

    "Personal information" means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not and whether it is recorded in a material form or not.

    This may include business-related information where it identifies an individual.

  3. What we collect

    We may collect the following types of personal information:

    • Name, email address, phone number, and address

    • Business name, ABN/ACN, industry, and trading status

    • Financial and lending information (for Empire Lending services)

    • Energy usage data and bills (for Empire Power services)

    • Insurance details (for Empire Cover services)

    • Marketing and advertising data (for Empire Amplify services)

    • Staffing and VA requirements (for Empire People and Empire Outsourced services)

    • Travel preferences and booking behaviour (for Empire Traveller services)

    • Preferences, service usage history, survey responses, and concierge notes

    • Website usage data, cookies, analytics, and tracking information

    We may also collect sensitive information where required and only with your explicit consent.

  4. How we collect your information

    We collect personal information when you:

    • Sign up for an EmpireOne membership

    • Complete a form or enquiry on any EmpireOne website

    • Request a service such as lending, insurance, energy, marketing, staffing, travel, or outsourcing

    • Interact with our concierge or support team

    • Register for webinars, events, or download resources

    • Communicate with us by phone, email, SMS, chat, or social media

    • Use our websites, tools, extensions, or platforms

    We may also collect information from:

    • Related EmpireOne entities

    • Third-party verification tools (such as ABN lookup services)

    • Referral partners and integrated platforms

    • Cookies, pixels, and analytics tools

  5. Automatic membership creation

    With your express consent, submitting certain service enquiries may result in the creation of a free EmpireOne membership, which allows us to provide additional services, savings tools, and communications.

    You can cancel this membership at any time.

  6. Why we collect and use your information

    We collect and use personal information to:

    • Process enquiries and provide requested services

    • Connect you with relevant lenders, brokers, partners, or providers

    • Create and manage your EmpireOne membership

    • Personalise your experience across EmpireOne services

    • Provide concierge support and recommendations

    • Improve our websites, platforms, and services

    • Conduct analytics, reporting, and service optimisation

    • Send relevant communications, updates, and offers

    • Meet legal, regulatory, and compliance obligations

  7. Sharing your data

    We may share your personal information:

    • With trusted service partners such as lenders, brokers, insurers, energy providers, marketing agencies, staffing providers, travel platforms, and advisory partners, where required to deliver a service

    • Within the EmpireOne Group of companies

    • With third-party service providers (e.g. CRM systems, email/SMS providers, analytics tools, cloud hosting, booking systems, and payment processors)

    • With professional advisers or regulatory bodies where required by law

    We do not sell your personal information.

  8. Cross-border disclosure

    Some of our technology providers or service partners may be located overseas.

    Where personal information is transferred outside Australia, we take reasonable steps to ensure the recipient complies with privacy protections equivalent to the Australian Privacy Principles.

  9. Direct marketing

    We may send you updates, offers, insights, and communications that are relevant to your business, membership, or services you have engaged with.

    You can opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

  10. Access and correction

    You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate or outdated.

    You may also request deletion of your information where legally permitted, or cancellation of your EmpireOne membership.

    Requests can be made by contacting us using the details below.

  11. Security

    We take reasonable steps to protect personal information, including:

    • Secure systems and access controls

    • Encryption where appropriate

    • Staff training and internal policies

    • Secure third-party providers

    While we take security seriously, no system is completely secure and we cannot guarantee absolute security.

  12. Cookies and tracking

    We use cookies and similar technologies to:

    • Improve website functionality

    • Analyse usage and performance

    • Personalise content

    • Measure marketing effectiveness

    You can control cookies through your browser settings, though this may affect website functionality.

  13. Complaints

    If you have concerns about how we handle your personal information:

    • Contact us using the details below

    • We will investigate and respond promptly

    • If unresolved, you may contact the Office of the Australian Information Commissioner (OAIC)

  14. Updates to this policy

    This Privacy Policy may be updated from time to time.

    The latest version will always be available on our website.

  15. Contact us

    EmpireOne Group Pty Ltd

    Email: [email protected]

    Website: www.empireone.com.au

    Address: 84–88 Montague Street, South Melbourne VIC 3205