The past few weeks have seen several news reports about large IT businesses. A new CEO was appointed as the head of Microsoft. Sony slimmed down its business activities to focus on mobile technologies by getting rid of its Vaio PC branch, its E-Reader and TV divisions. Bigger still, Facebook purchased WhatsApp for a whopping A$21 billion. As reference, this represents about 35% of the company’s cash assets.
Although it might be hard to see how these will impact our lives, it does mean that something is up: change. And it’s happening fast.
Developers are using web technologies more
A smaller piece of news comes from a study by the U.S company Sencha. It shows the results of a survey they did among app developers around the world. According to this survey, developers are using web technologies more, and desktop technologies less. While 5 years ago apps were developed mainly for desktops, the popular approach is now to make them for several platforms. The “desktop-only” approach represents just 24% of projects.
This goes to show that the world is rapidly moving towards mobile technologies. And the largest companies know this. As I mentioned earlier, Sony has refocused its activity on mobile devices. Windows just announced partnerships with LG, Huawei and Lenovo to install Windows OS on their smartphones. Both happened because consumer behaviours have changed, and mobile devices have taken a huge place in our lives.
Twenty years ago when looking for a phone number, we would have grabbed the phone directory and browsed through the tiny print. Ten years ago, we would have searched the web from a computer. Now, we still do the same search on the web, but the bulky device has been replaced by a phone.
So what does it mean for SMBs?
It is good to be aware of what is going on in the digital world, because it reflects changes in the way consumers do things. You could ask yourself “How do our customers find us?”. If they use their mobile device to look you up, what do they see? Is your website “responsive” (as pretty and clean on a mobile device as it is on a desktop computer). Or do things look out of place, messy, hard to read when you browse using a smartphone / tablet?
Test Your Website’s responsiveness
- Open your website in your usual web browser.
- When the page has finished loading, use your mouse to grab the edge of your web browser and resize your page.
If things seem to rearrange themselves and text seems to be moving to fit the new size, then your website is responsive. If not and, as you resize, the frame goes over text, forcing you to scroll left and right to read, then your website is not responsive. It would be less convenient to view it on a mobile device.
Have a look at the applications you are using for your business:
there might be an alternative that could allow you to reduce your costs or is more user-friendly. The cloud and “Software as a service” (SaaS) are two technologies which could easily save you money and provide access to improved business outcomes. You can learn more by reading this excellent article by Craig on SaaS.
Something that may not have been relevant to you two years ago might have turned into a great tool for your business. If you need help or feel lost in the middle of this IT jungle, EmpireOne can help with its Virtual CTO service. You can also like our Facebook page and ask a question and we’ll help out.