Launch Pad DecemberStrategy

Launch Pad December

Guy Franklin
Guy Franklin
3 min read

The quiet weeks are your advantage

The year is almost done, but it’s the wrong time to hit cruise control. These last weeks have a strange energy to them. Everyone else slows down, inboxes go quiet, and the pace across industries drops. That creates an opening. A window where a small amount of focused effort gives you an outsized advantage heading into the new year.

Treat December as a launch pad

Most people treat December as an ending. Treat it as a launch pad.
Momentum doesn’t magically appear in January. It’s built in the weeks before—when planning is clearer, distractions are lower, and you can set the conditions for a faster start than you’ve ever had.

Level up your systems before the new year hits

This isn’t about hustling harder. It’s about tightening your setup so January feels lighter, faster and more controlled. The final weeks of the year are perfect for upgrading how you operate:
– clean up processes
– fix the bottleneck you keep ignoring
– reorganise your priorities
– prepare resources so you don’t lose the first four weeks of the year to “ramping up”

Small moves now create big wins later

The data on Australian SMEs shows how costly delays can be.
Cash-flow issues alone impact SMEs by an average of $43,000 per year, and businesses that delay accessing growth capital lose an average of $127,000 annually in missed opportunities
(Australian Banking Association, 2023; Australian Small Business Ombudsman, 2024).

Getting ahead of those issues now prevents them from rolling into another year and slowing you down.

Enter January in motion, not recovery

Clear the deck. Map your Q1 wins. Line up partners who take work off your plate. Whether it’s marketing, lending, operations or staffing, the businesses that start strongest are the ones already moving before everyone else wakes up.

The year’s almost done. Use it to get ahead, not to switch off.