After months of speculation, the Amazon flows through Sydney

Amazon Web Services (AWS), the technology arm of, recently announced it was bringing the cloud down under, with the opening of the cloud giants 9th data centre in Sydney, ending months of speculation by local commentators. The Sydney data centre will offer some of Amazons best known services including Elastic Cloud Compute (EC2), Simple Storage Service (S3), DynamoDB, Amazon Relational Database Service (RDS), and many others.

Technology and Performance Enhancements for End-Users

This is a big win for Aussie companies who can now access technical performance enhancements to the AWS service. Previously Australian AWS users experienced latency (or delay on the network) which was greater than other countries who also did not have a data centre – and this was mainly due to geographic distance.

In a blog by Amazon Web Services (AWS) the company stated that “AWS customers in Australia can now enjoy fast, low-latency access to the suite of AWS infrastructure services.” Andrew Jassy, Senior Vice President at AWS went further by stating the data centre can achieve single-digit millisecond latency to local users.

This is a significant improvement in performance, and one we’re sure will please those leveraging the AWS platform with end-users in Australia, NZ or the APAC region.

Compliance and Security Concerns Eased

Aussie businesses previously sceptical of the cloud due to compliance and security concerns now have a decreased barrier to utilising cloud technologies, as their sensitive data can now be stored safely on-shore. Security and international data residency remain generally one of the largest barriers to cloud computing. This is however, heightened in the financial services and government sectors.

Australian Businesses in the Cloud

The opening of the data centre in Australia will now allow more and more Australian businesses to realise the benefits of cloud computing, as well as all the services offered by a global giant, Amazon. It certainly presents a compelling argument for those who have remained reluctant to migrate to the cloud in the past.

Adopting the cloud can allow businesses to avoid some of the challenges associated with maintaining and operating their own infrastructure including up-front expenses, long term commitments and scaling challenges. This allows businesses to have a more robust and flexible architecture, one that can manage the demands of having an online presence.

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Written by

A marketing professional with experience in the technology, research, and information services industries. Lyndal is fascinated by the intersection of communications, technology and the web and how this has transformed modern marketing efforts.