About: Craig
Strategy Manager at EmpireOne, Craig has a critical look on businesses and their technologies. After years in the media, artificial intelligence and insurance and risk management sectors, his knowledge, skills and experience have positioned him perfectly to advise and put businesses on the right path.
The crunchy details
Craig is just the best at seeing technologies for what they are and what value they really add, not minding the marketing or the pretty colours!
He has spent years working for a number of large corporates, always relatively close to technologies, and has a strong business understanding of what the opportunities are and also their cost. Somehow, his analytical mind formulates business models in just minutes!
Strong advocate of equal opportunity, Craig also spends quite a bit of time with smaller organisations and not-for-profits to help as best as he can. The area of mental health and disability care are of a particular interest to him, as he has just completed a Graduate Diploma of Psychology.
Since our early days, Craig's help and foresight has been of a great help to EmpireOne as a business. In early 2013, he has joined us on a permanent basis, allowing to align his efforts and skills with EmpireOne's many not-for-profit initiatives.
Recent Posts by Craig
Tech workshops with City Of Sydney
EmpireOne is kicking off a series of workshops in partnership with the City of Sydney Libraries aimed at helping you understand Web technologies better. Read-on for dates and times! ...
Contrarianism – a valuable, if not essential business tool?
Humans always tend to follow the crowd. Amongst the risks, missing out on great opportunities is one to avoid at all cost. Looking where nobody's looking, that's the way to go. ...
Tips to harness innovation
Innovation is often seen as purely creative and something we are born with rather than can learn. Yet one can be proactive and encourage innovation by following a number of measures. ...
Rapid fail or quickly determine if your app will fly
Failing is part of any business venture. Giving up on poor ideas gives you more time to focus on the good ones. This article explains how the "fast fail" method can help you validate, improve or stop a project before its too late....
Startups software, why not buy services!
Software as a service (Saas) is becoming a more and more widespread avenue to access software. But what is it? And how can it be used to help you get started with your business? Read on to find out. ...
Smartphones, Smart behaviour?
Within the last decade, smart phones and other devices have entered our lives. Many would say for the best. But what if they were so intrusive we could compare them to other addictive drugs? ...
Our team profiled – all about Atif
Atif, one of the founders of EmpireOne, is passionate about many things including family, technology and cricket. Find out more about our Software Solutions Director to see what we're all about....
Security in the Cloud – the SMB perspective
As a small business data security is a big issue. So to be secure should you run your systems and store data in-house on your own computer equipment, or in the cloud?...
